News | October 16th 2015

CBT Brings WorkBeat to HUBweek

The perfect end to HUBweek, Boston’s first annual innovation festival, CBT’s WorkBeat brought new life and energy to Fort Point Channel and sparked a powerful conversation about what it means to work, learn and play in our city today. This pop-up community blurred the lines between work and life by offering one-of-a-kind spaces to not only meet, work, and brainstorm but also relax, play, learn and create.

Throughout the day, visitors stopped in for informal meetings and to enjoy innovative work spaces that allowed them to recharge—both their electronic devices and their minds. Uncommon conference rooms with ping pong tables, buoy seating and exercise balls formed the perfect setting for upbeat and forward-thinking conversations with General AssemblyGraffito SP and CBT about everything from social media to tactical urbanism.

Meanwhile lawn games, bean bags and some morning sunshine set the perfect stage for “Beat Beach.”

Jacqui Mimno led dozens of yogis through invigorating vinyasa flow classes here throughout the day. Visitors enjoyed samples of Boloco’s burritos—and even took part in making their own smoothies at the Bike Blender Smoothie Station as Amy & The Engine rocked Fort Point and Atlantic Wharf with their Twiggy-meets-Stevie-Nicks sound.

It was an honor and a pleasure to partner with HUBweek for Boston’s inaugural innovation celebration. We were thrilled to have the opportunity to inspire and guide a conversation about how good design can create powerful new synergies for people, places and communities and help them find a new rhythm to their day. Thank you again to our sponsors, including Boston PropertiesJohn Moriarty & AssociatesSteelcasePeabody Office, the Friends of Fort Point Channel and many more!

Want to work with us? Get in touch.