Asset Strategy and Repositioning

In today’s market, the strategic re-imagining of space can be the key to increasing a building’s value and its overall competitive edge. Equipped with our real estate acumen and our highly customized “S-M-L-XL” approach to asset strategy and building repositioning, we partner with building owners, managers, and tenants to give existing properties the competitive edge in their asset class.

Whether renovation or ground-up, we excel in highest and best-use analysis, revitalizing underperforming assets to increase and improve tenancy, repositioning and branding the building’s identity or improving the public realm, we identify specific points for optimization, we craft holistic, cost-effective solutions that breathe new life into existing sites, transforming their market position, and boosting their inherent value. The result is an attractive, desirable piece of real estate—a winning proposition for all.

Haril Pandya, AIA, LEED AP
Principal, Director of Asset Strategy
Haril Pandya, AIA, LEED AP
Principal, Director of Asset Strategy

Haril A. Pandya is a Principal at CBT and has over 24 years of professional experience in corporate office, hospitality, mixed-use, and retail projects. The leader of CBT's Asset Strategy and Repositioning Group, Haril specializes in providing holistic strategies, rebranding, and repositioning for corporate/commercial buildings and campuses in both urban and suburban contexts nationally and internationally. With a focus on innovative master planning, trending workplace design, and experiential graphics and signage, Haril's group upgrades and transforms existing properties, increasing both a building's value and the client's bottom line. Haril is also a leader in CBT’s Media Lab, the in-house hub for social media, brand graphics, and motion design capabilities. He is a recipient of the AIA’s Young Architects Award and has been named to BD+C's “40 under 40” and Banker & Tradesman’s “New Leaders” lists. He served on the Board of Directors for both the Boston Society of Architects and the Boston Center for the Arts; Haril has also  served as a thesis advisor for the Master of Interior Design program at Suffolk and as a visiting critic at the Boston Architectural College. He received both a Bachelors of Building Science and a Bachelors of Architecture from Rensselaer Polytechnic Institute. In addition, Haril is an accomplished touring musician and songwriter and has written and produced several films.

Follow Haril on his Blog

Maren Reepmeyer Named 2016 Woman of Fire by Banker & Tradesman

CBT is pleased to announce that Maren Reepmeyer, Senior Associate, Architect and Project Manager has been selected as a 2016 Banker & Tradesman Women of FIRE, recognizing her success, leadership, and commitment to both professional and personal growth within the design field. Read More

Principal Haril Pandya Presented at TedxFenway: Agitate/Innovate/Evolve

CBT Principal Haril Pandya, Director of CBT’s Repositioning/Asset Strategy team was selected to speak at the upcoming TEDxFenway: Agitate/Innovate/Evolve at Berklee College of Music. Read More

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