April 2009
By Robert A. Brown, AIA, IIDA, LEED AP
In an effort to increase the value, curbside appeal and tenancy for these Class ‘A’ buildings, Blackstone and CBT worked together to redesign the building entries, lobbies, retail areas, conference facilities and façade improvements. The strategy was aimed at decreasing vacancy, altering old perceptions and transforming the existing buildings into a higher value position for the market. By repositioning these buildings, new and existing tenants were energized at the opportunities created by the design. Along with dazzling imagery, movies and thoughtful planning, CBT offered both single and multiple tenant layout options for various marketing pitches and created the vision for the future of the building.
